RESEARCH PHILOSOPHY

The quality of a secret shop is determined by the quality of the shopper and his/her ability to execute appropriate direction in the retail environment.  Oasis Research does not accept new shoppers on the phone or through this web site.  We go beyond demographics.  Shoppers are searched, questioned, and only fit the grade if they are the current customers of our clients.  This avoids uninterested and “money-minded only” shoppers. Why would a client ever make changes from a shopper that isn’t their target market? We prioritize finding the right people to create a more meaningful and useful research product.

LAUREN KOMISHANE BIO

Lauren Komishane is the President and founder of Oasis Research. Ms. Komishane has a B.A. from Brown University and an MBA from Columbia University. Her work experience includes Account Management at Grey Advertising and Brand Management at Warner-Lambert, Coca-Cola USA, and Bertucci’s Restaurants. Oasis Research was founded in 1998.