Oasis Research, founded in 1998, is a marketing consulting company specializing in strategic customer feedback. In the past 20 years, clients included Whole Foods Market, and other upscale retail and restaurant clients, including Kiehl’s, Todd English Restaurants including Olives, Figs and Bonfire, Rio Grande Mexican Restaurant (CO) as well as the Ember Group’s Buccan, Imoto and Grato. Oasis Research’s continued focus is detailed secret shopper reports for retraining and/or rewarding employees, as well as early customer feedback for start-ups.  This might include focus groups, branding studies, taste test reviews, on-line research, phone research and customer satisfaction studies. We have recently shifted to more vegan and future of food clients, who are looking for customer feedback research to meet specific goals and objectives.

Our secret shopping product is different

1. Traditionally we use a client’s customers (they are the target market and care most about the concept’s success) rather than paying “uninterested, paid” shoppers that may not be the target market as with most national data-sweatshops. New start-ups or future of food clients have benefitted from this wonderful group of people who normally look for vegan and health-oriented products.
2. We use both quantitative measures as well as qualitative section to get additional detailing to maximize customer true feedback.
3. We took this detailed research to a higher level, collaborating with Tableau software, which creates an interactive dashboard. The dashboard creates an easy visual to pinpoint concept issues and to exploit opportunities within multiple units.

Our research gives clients the confidence that what is being marketed, is what is being presented at the retail end. The uses of this program are endless. These include:

1. An on-going monthly program for bonus/improvement purposes
2. A program to compare and contrast “company owned stores” vs. “franchise stores”
3. A program to evaluate possible acquisitions before purchase
4. A program to evaluate competitive products or services